In August of 2014 we launched the Powhatan Pulse: A School Blog. The purpose was to strengthen our online (social media) communication with parents and to highlight a few of the great things happening in our classrooms. Each year we look back over the analytics of the blog to find the most popular blog posts.
As we looked over the metrics of the site, we ran across a few interesting stats. We’ve seen a total of 61,998 page views on the blog with an average time on the page that is 60% longer than the average for the Powhatan website. We have plenty of multimedia on the blog to bring Powhatan to your mobile device – 356 total blog posts including 39 podcasts and 201 blog posts with embedded video.
Here’s the Powhatan Pulse from July 1, 2018 to June 30, 2019 in summary:
2018-19 BY THE NUMBERS:
69 blog posts
14,295 views (12,454 unique views)
4 posts included podcasts
50 posts included video
AWARD WINNING BLOG:
Powhatan School won a 2018 Silver InspirED School Marketers Brilliance Award for its school blog in a national competition that recognizes excellence in private and independent school marketing and communications sponsored by InspirED School Marketers, a website that provides “brilliant ideas and brain food” for private school administrators around the globe. The entries were judged by a panel of more than 60 experts who are professionals in peer schools or businesses that specialize in school marketing and were scored on creativity, impact, design, copy, photography and overall appeal. Powhatan won the Silver Award in the Inbound Marketing / Single Blog Post category with the post entitled: Exploring the 5 C’s.
In 2017 Powhatan School won a Bronze Award in the Brilliance Awards for the blog post: Leadership roles and a strong affirmation of the K-8 environment.
This past year, the 4 new posts with a podcast saw 1,009 views with an average time on the page that spans more than 3 minutes per view. Since the start of the blog in 2014, it is always interesting to see that 6 of the 10 most viewed posts of all time have included a podcast.
We embed video from our YouTube page in the majority of our blog posts. This year our YouTube page videos received approximately 80,189 views for a total of 93,964 minutes. These include new and previously created videos. During that same time period, we created a total of 44 new videos ranging from experiences in pre-kindergarten to eighth grade. As a side note, our YouTube page surpassed 330,000 views earlier this school year! Check out the YouTube page here: http://www.youtube.com/powhatanschool
Top-10 Blog Posts:
*WE RANKED THE BLOG POSTS BY THE NUMBER OF PAGE VIEWS.
1. April Letter: Earth Week, Nature and the Impact on our Health
A fascinating study out of Aarhaus University in Denmark tracked one million individuals over almost three decades, highlighting the positive effects on our bodies of getting outside. While it focuses on the connection between health and nature with people at various ages, it zeroes in on the impact that the amount of time children spend in nature has on human development over time. Mrs. Coutts and Mrs. Scarborough discuss this research in the podcast at the top of the page…
2. November Letter: The Importance of Play
The Powhatan School community was honored to hear Dr. Dorothy Sluss, Professor Emerita from James Madison University, speak about her lifetime passion of studying children’s play. Click on the podcast at the top of the page to hear a follow-up conversation with Dr. Sluss about the benefits of play…
3. Leadership Opportunities in a K-8 Environment
One of the arguments in favor of the K-8 school model is the opportunities these schools have to foster the interaction between grade levels. A seventh grade project required students to share stories with second graders. They had to research and create stories, but with the understanding that their audience is…
4. December Letter: A Special Thank You
The Hour of Code brought out a huge number of parent volunteers, helping us pull off an amazing week for all of our students to explore technology. Please listen to the podcast on this blog post as Mrs. Scarborough, Head of School, talks with Mrs. Miller, the educational technology teacher, and discuss learning, technology and the Hour of Code.
5. Why Theater?
The seventh grade performed the musical Oliver this year. The preparation and practice leading up to the musical takes months of hard work and effort, so we caught up with Ms. Davis, the director of the musical, and asked her, why is theater so important?
6. Halloween Fun: Vocabulary Dress-Up Day
A fun tradition at Halloween, the Vocabulary Dress-Up Day is a blast…
7. 2018-19 POST/RAIL Captains Announced
POST/RAIL Captains are voted on each year during Upper School Retreat…
8. Upper School Retreat: Setting the Tone for the Year
A wonderful community-building event that encourages teamwork and collaboration through two days worth of fun and sometimes challenging events, it is an experience that bonds classmates and teachers alike and is one of the important milestones in the Upper School…
9. Banned Books Week & the Survival Trip
September 23-28 is “Banned Book Week” so we stopped by Lee Hall to see if there were any banned books gracing the bookshelves of our Upper School teachers. We had five books in our hands within seconds…
10. Author Study: Building Confidence Through Public Speaking
In this blog post we explore Public Speaking in Kindergarten. Not to be overlooked is the confidence that is instilled in these young learners when they complete their Author Study presentation…